The companies belonging to this unit sell fastening and assembly materials, gardening equipment, power tools and hand tools, and furniture fittings to specialist dealers, DIY and hardware stores, and discounters.
- Stronger position on the market: Conmetall and Meister merge to form Conmetall Meister GmbH
- Stronger focus on customers’ own brands
- Further expansion of e-commerce and digitalization solutions, differentiation from the competition by using multi-channel solutions
- Investment in IT infrastructure and forward-looking technologies such as electronic shelf labels and mobile couponing (discount coupons sent to smartphones)
- Customer segmentation for optimum and targeted customer support and contact
- Distribution activities focusing consistently on the customer’s needs and potential